Hack Week is a yearly event running at Spotiy since 2013. For one week, employees across the business get innovative and run initiatives they’re passionate about, and team up across departments to bring these projects to life. With each year comes a new theme, or call-to-action, that hackers can use as drive for their ideas.
Akin to the MTV logo, the Hack Week logo was designed to be a chameleon: adapting to the nature of each yearly theme. A design system was put in place for a near 10-year-old Hack Week event identity, and a logo revamp brought the 'light bulb moment' into a modern sphere to sit comfortably within the Spotify brand.
"The 2022 theme was Making the Planet Cooler, and Engy produced a suitably cool, dynamic, engaging identity which received bounteous praise from our stakeholders and event attendees."
Nanci Veitch, Program Manager at Spotify R&D
The Evergreen logo is seen outside of yearly events, existing in a neutral Hack Week space and forming the foundational logo blueprint for each Perennial adaptation.
The Perennial logo is the yearly design adaptation that is relective of each new event theme.
Black Maternity MattersLogo Design, Brand Identity & Illustration
Spotify Hack WeekLogo, Brand Identity & Design System
Folk + FareLogo Design & Brand Identity
Soho ScootersLogo Design, Brand Identity & Merchandise
Walky TalkyCampaign Identity
Greene & GreeneLogo Design & Brand Identity
FlockLogo Design & Brand Identity
36 Days of Type 08Illustration
Bristol Grandparents Support GroupBook Design
BrightstonebridgeLogo & Stationery Design
Boarders BeadsLogo Design & Brand Identity
Follow my latest on Instagram
I'm also on LinkedIn
© Engy Elboreini 2023 | Graphic Designer