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Client
Soho Scooters

DETAIL
Logo Design
Brand identity
Merchandise
Garments
Stickers
Print collateral
Website design
Shop fascia
Art direction
Brand guidelines

The new e-mobility experts in town

It all started with a logo. A beefy branding project that started in 2020 saw this unanimously chosen visual identity pushed and pulled in its graphic approach from the get-go, emblazened on everything from stickers and a 'capsule collection' range of garments to their confident shop fascia in the very heart of Soho.

Heavily influenced by nostalgic references from the company founders to channel the likes of bold F1 decals and graphics, Daft Punk-esque undertones, to the skate culture of the 90s; they let me run wild with their vision and together we built a brand that felt well-established before it had even lifted off the ground. 

Garment photography credit to Toby Rossiter.

Logo design for Soho Scooters
Holographic flyer design for Soho Scooters
Swing sign design for Soho Scooters
Shop fascia design for Soho Scooters
Soho Scooters engineers displaying branded merchandise and workshop
Branded plinth for Soho Scooters
Branded socks for Soho Scooters
Engy jumper design for Soho Scooters
Print collateral design for Soho Scooters
T-shirt design for Soho Scooters
Tote bag design for Soho Scooters
Logomark neon sign for Soho Scooters
Graffiti Jumper design for Soho Scooters
Hat design for Soho Scooters
Flyer designs for Soho Scooters
Sticker design mock up for Soho Scooters
Sticker design for Soho Scooters
Flyer designs for Soho Scooters
Reverse flyer design for Soho Scooters
Line of branded clothing for Soho Scooters
Swing tag design for Soho Scooters
Business card design for Soho Scooters

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© Engy Elboreini 2021 | Graphic designer

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