A playful identity for a 5k walk organised by Rethink Mental Illness that aims to bring people of all ages and abilities together to raise awareness for Mental Health. The task was to create a logo and identity that is approachable for a varied audience and this seemed like the perfect fit. This was then developed into a range of materials; campaign fundraising pack, empty belly posters, social media assets, ideas for event props and all guarded by a set of guidelines.
In collaboration with Door 22.
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